Protect your brand online.

Insights on MAP policies and how MAPCOP can help.

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Killing the Myths of the Discounting Strategy

February 6, 2024

In addition to encouraging consumers to wait for the next lower price, discounting has a very real and long-term effect on a brand's perceived value.

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Final Holiday Push Puts Manufacturing Pricing Under Santa Siege

December 14, 2023

Discover how intense holiday discounting by online retailers challenges manufacturers' pricing strategies and brand value.

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Manufacturers Get a Fright Post-Halloween

October 26, 2023

With nearly 60% of consumers doing their holiday shopping online this year, there are several reasons why the holidays turn into open season on pricing across e-tailers.

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Manufacturing Week Highlights B to Z

October 11, 2023

In order to attract Gen Z to their teams, industrial companies are revamping their work culture and job design tactics.

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Navigating the Complex Landscape of Supply Chain Channel Conflict

August 29, 2023

Can't we all just get along? For manufacturers, that age-old question often bubbles up due to supply chain channel conflict.

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Don't Let Service Drive Your Customers Away

July 5, 2023

Why is good customer service so hard to get right?

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Pricing Speaks Volumes... What Is Yours Saying About Your Brand?

June 5, 2023

You can make the best products around and offer impeccable service, but if your brand is perceived as inferior, the market will often adopt it as reality.

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Why Your Minimum Advertised Pricing Policy May Be Leading Resellers Astray

May 2, 2023

A MAP policy that lacks direction can lead resellers astray when it comes to compliance.

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Don't Get Fed Delayed Data: Get Real with Price Monitoring

March 16, 2023

In today's fast-paced world, there is no shortage of "the numbers."

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Manufacturers Brace for the Pains of an Uncertain Economy — Are You Prepared?

February 2, 2023

At the start of 2023, we find ourselves still struggling to answer an important question about the U.S. economy, "will there or won't there be a recession?"

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Ring In the New Year With an Important Resolution

January 6, 2023

For retailers, a new year manifests itself in clearance sales, deep discounts, and inventory reduction.

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Manufacturers of Pet Products Face a Dog-Eat-Dog World in E-commerce Sales

December 15, 2022

By the end of this year, pet food and treat sales in the U.S. are expected to grow to over $45 billion!

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Cyber Monday Promises Big Deals (and a Wave of MAP Violations)

November 22, 2022

Prices sink lower and lower during the holiday season, making it a critical time for manufacturers to crack down on MAP policy violations.

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Retail Season Kicks Off With New Challenges for Consumers This Year

October 25, 2022

Believe it or not, holiday shopping is expected to see modest growth in 2022.

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Take Your MAP Violations Seriously or Pay the Price

September 27, 2022

You have the right to remain silent...but you shouldn't. Not when it comes to MAP violations.

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Don't Let a Quick Buck Beat Up Your Brand

August 26, 2022

The just-released figures on e-commerce in the United States continue to show the popularity of online shopping.

Why MAP Enforcement Is Practical for Retailers in 2022

July 11, 2022

Maintaining optimized operations for retailers continues to get more difficult.

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Robust Brand Protection Strategy and Avoiding Third-Shift Manufacturing

June 14, 2022

Monitoring retailers has become an important aspect of a standard brand protection strategy.

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How Brands Can Help Retailers Compete Against Amazon

July 21, 2017

Amazon can offer low prices and tiny margins that most retailers just can't match. Here's how.

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The Epic Price War Between Amazon and Walmart

May 24, 2017

Just how dangerous can price wars be? An ongoing clash between retail titans provides some answers.

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Why Amazon Should Enforce MAP

April 26, 2017

Since its founding in 1994, there is one important change that Amazon has so far resisted.

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Why MAP Isn't Considered Price Fixing

March 29, 2017

Just how dangerous can price wars be? An ongoing clash between retail titans provides some answers.

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Protecting Your Brand Against Amazon

March 16, 2017

Selling your products on Amazon can win a lot of exposure for your brand, but for many companies the associated costs just aren't worth it.

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Why Retailers Really Care About MAP Enforcement

March 8, 2017

A lot of retailers claim to have a MAP policy, but a weakly enforced policy is ineffective at best and may actually be a liability at worst.

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What To Do About Counterfeit and Unauthorized Items on Amazon

March 1, 2017

Amazon's lax policies on resales make it a haven for counterfeiters and unauthorized sellers, as well as a headache for manufacturers.

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The Best Ways To Effectively Enforce Your MAP

February 22, 2017

No matter how watertight your MAP policy is, it will not protect your brand effectively if it is poorly enforced.

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Why You Should Be Using the Amazon Brand Registry

February 15, 2017

The sheer size of Amazon makes it almost inevitable that your products will end up available there, whether offered by you, authorized retail partners, or unauthorized resellers.

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Why Relying on Retailers To Enforce Pricing Policies Is a Bad Idea

February 8, 2017

Just how dangerous can price wars be? An ongoing clash between two retail titans provides some answers.

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Mistakes To Avoid When Creating Your MAP Policy

January 31, 2017

MAP policies are far from foolproof, and manufacturers adopting them often make costly and dangerous mistakes.

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The Benefits of Brand Equity

January 25, 2017

Because Amazon is able to eliminate several layers of the supply chain and enjoy lower costs, it can offer low prices and tiny margins that most retailers just can't match.

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What Pricing Power Means for Your Brand

January 17, 2017

Your business needs to develop pricing power: the ability to charge more than your competitors without losing customers.

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Cutting Off Your Supply Chain To Control Pricing

January 10, 2017

Building a reputation as a high-quality, premium brand is a slow process, but destroying that same reputation is an extremely quick one.

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The Impact of Discounts on Brand Equity

January 4, 2017

Reducing the price of a popular item is a great way to bring in more customers, and it can be done extremely easily.

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Brand Protection and Big-Name Stores

December 27, 2016

Luxury labels rely on high prices to maintain an exclusive image. If they become known as sale brands, that image can be irreparably damaged.

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MAP Enforcement and the FTC

December 20, 2016

Price fixing has been illegal under federal law in the United States since the 19th century, and antitrust cases brought against companies have resulted in heavy fines and even enforced breakups.

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Anonymity and the Amazon Marketplace

December 13, 2016

Unfortunately, rogue retailers aren't always easy to catch. MAPCOP is here to help.

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Beware of Third-Shift Manufacturing

December 5, 2016

Problematic retailers are not the only threat to your agreed pricing structures.

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Stop the Low-Price Domino Effect With a MAP Policy

November 29, 2016

Enforcing a MAP policy can protect your brand's image while also encouraging good value-added resellers to stock your product.

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The Importance of Monitoring Your MAP Policy

November 16, 2016

Are your products being sold under MAP and potentially damaging your brand?

MAP enforcement can be challenging, especially when it comes time to contact a violator with proof. That's not the case with MAPCOP. When a reseller is found violating your MAP policy, a real-time screenshot is captured and can be passed on within one of our built-in, fully customizable notification templates. Our system watches retailers across the internet day and night, freeing you up to focus on other areas of your brand.

A comprehensive system for identifying and stopping MAP violations, with 24/7 monitoring.